Obvious things
- 45% of women are doing it at any given time
- It's hard
- Many women fail many times
- It requires tremendous self-control
- You can lose weight if you stick to it
- Most people can't stick for very long
- There are over 2500 books about it
- There is conflicting advice about which diet is best
- There's a new diet every other week
Not so obvious things
- It's not a magic cure
- It's a process
- It's a journey of learning
- When women fail at it, self-esteem often suffers
- You simply can't rush it and succeed
- Maintaining a weight loss is even harder than dieting
- You need a lot of support to do it well
- You'll learn a surprising amount from your slips
- It requires significant behavioral change
- It is hard for people to change
