Sharing space with the goal to lose weight are the goals not to lose weight. There is under these circumstances goal interference or goal conflict. A good deal of the time the goal to lose weight is conscious. In other words, you are very much aware of the goal to lose weight. The goals not to lose weight, on the other hand, are often outside awareness, especially when the goal to lose weight is front and center and uppermost in your mind.
Your job in order to lose weight is to identify those goals that hinder your weight loss goal. In order to do this, you'll have to dig in to what you're not conscious of and bring these hidden, anti-weight loss goals to light.