What is the most commonly craved food among women in the United States? It’s chocolate, of course.
Do you know that women who crave chocolate feel the urge to eat it as well as a strong urge not to eat it? Of course you do. Any woman concerned about her weight knows this.
You probably also know the terrible guilt feelings that come from spoiling your diet with chocolate, or even from just thinking of eating a piece of chocolate.
You might not know, however, that part of the positive appeal of chocolate is the anticipation of eating it and the memories of eating it, and not just the joy and satisfaction you get from eating it.
Here’s a doozy of a chocolate fact. Adults who eat chocolate more frequently have a lower Body Mass Index than those who eat chocolate less often. How can that be? But it’s true.
It may not be true that you eat chocolate to lift your feelings. A decade old research study with men as subjects showed that the men were more inclined to eat chocolate when they were feeling joyful than when they felt sad. When joyful they got more pleasure from eating chocolate and felt more stimulated by the chocolate.
What’s with you and chocolate? Do some of these research findings hold true for you?