Here are some ins and outs about cravings.
Cravings are usually described as a strong desire or urge. Nevertheless, cravings can vary in strength from mild to severe. A food craving is an emotionally charged focus of your attention toward food or eating that is associated with gaining pleasure or feeling relief from discomfort. There is, of course, the target of the craving, which in the case of food is generally a particular food. There is also the activity that is involved in reaching this target. When you have a craving, you might only be aware of the thoughts and feelings that make up the craving and not the physiological components.
One reason you might succumb to a craving and throw off your weight loss effort is not due to the power of the craving itself but to the ineffective method you are using to cope with the craving.
For more on cravings, please go to The Reading Room and the White Paper, both of which are in the left-hand column of this blog at MariasLastDiet.com. Or, if you want to have an actual book or an e-book to read through and refer to, check out the weight-loss books for women section on the right-hand side of this blog.
If you need more specific help, email us at [email protected] and we’ll point you in the right direction.